T8: The Business of Metadata

This tutorial focuses on the formulation and implementation of an enterprise metadata strategy. Participants will learn techniques to understand the role of metadata in the development of Enterprise Business Intelligence (EBI) and Enterprise Application Integration (EAI). The Metadata Services Group within BellSouth has spent the last six years developing an enterprise metadata solution based on a solid product line and a customer service focus. This tutorial will develop the attendees understanding of how to develop a successful enterprise metadata implementation that creates value over the long term. We will examine the principles of marketing, selling strategies, service offerings, product design, architecture, team construction and overall strategy of delivery for an enterprise metadata solution in both the structured and un-structured world.

Key Points of the Tutorial

1. Treat your metadata implementation as a business by thinking of how to create value irreguardless of the circumstances

2. Enterprise Metadata focuses on the highest ROI valued and reusable assets of the organization

3. Simplicity vs. Functionality: There is no wrong choice, pick whats best.

4. Develop a passion for your program

5. Metadata can provide value to any organization