Taking Data Quality Metrics to the Boardroom: a Case Study

Almost two decades ago professionals in the Data Management industry started discussing the concept that data is an asset of the enterprise. A radical thought at the time. Yet today most technical and business professionals would hold that thought as self-evident. Ask any business or technical "C" level executive if data is an asset, and the answer you are likely to hear may be "Yes, our data is a strategic asset and critical to our competitive advantage". Then ask how that asset is valued and managed, or what metrics for the data assets are reported to the leadership team and board of directors. We all know "you can't manage what you can't or do not count".

This seminar represents a case study recently done with a media company that has been in the yellow page printing business for decades. Recently the CEO had publicly stated that their data was a "competitive asset". Yet, a metrics or quality improvement program was not in place.

The seminar will include discussion on:

• The challenges faced by the enterprise.
• How data was determined as "valuable"
• The Critical Success Factors
• How metrics were reported (presentation is King).
• Tailoring metrics for differing audiences.
• Proactive metrics monitoring and quality improvement program.